TRADITION
What could be more traditional than watchmaking, a world where everything has already been done and where everything remains to be done. To be able to create, you must first destroy, that’s exactly what we did!
To bring our first collection to life, we have developed a completely deconstructed case, allowing us to integrate our unique system of lugs with adjustable jacks.
We present our ASSET models acronym of Adjustable Super Structural Extensible Timepieces
Proudly Made in France.
“A DISRUPTIVE DESIGN, A UNIQUE CASE ARCHITECTURE, INNOVATIVE AND EXCLUSIVE TIMEPIECES”
TECHNOLOGY
The lugs in the ASSET collection, our first keynote aesthetic and technical signature, offer the possibility of lengthwise adjustment. Each individual microblasted Aerospace grade 5 titanium lug requires the assembly of 14 micro components.
INNOVATION
Benefiting from a unique case architecture, each ASSET model features a dynamic case.
The revolutionary shock absorber system dubbed « damper » gives every ASSET watch an extraordinary identity.
This avant-garde approach does not only apply to the design, thanks to its asymmetrical shape, the ASSET allows you to discover a new playful experience on the wrist, providing powerful emotion.
MADE IN FRANCE
The emotion exuded by the ASSET collection derives from its local roots.
We are an independent French company, and MW&Co aims to champion the values and colours of French industry. It is indeed in France, that we spotted the machining and shaping skills needed to bring our first horological creation to life.
KEY FIGURES
%
of the production cost in France
components per watch
tailored components for the case
tailored components per "damper" lug
unique architecture
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