Tailor-made

YOUR BESPOKE ASSET

Thanks to the ASSET’s unique case architecture and the 100% in house assembly, MW&Co offers bespoke customization possibilities.

Choose your color scheme, finishings, coatings, leathers and stitchings, and create a totally unique one of a kind timepiece.

Please book an appointment at our showroom to discuss personalization options.

ASSET JOEY STARR

A STARR IS BORN

Our first bespoke creation commissioned by French artist Joey Starr.

Upon the request of Joey Starr, MW&Co produced this unique piece featuring an 18k solid gold handmade ring.

Collaborating with a French master craftsman.

ASSET Y-E

A WORK OF ART ON THE WRIST

Unveiled during Baselworld 2019 in “les ateliers”, this outstanding prototype features for the first time in MW&Co, enamel work.

For this creation, MW&Co. is working closely with two artists to apply enamel to its unique curved ring around the case, an incredibly difficult feat considering the nature of enamel.

The process includes applying enamel to a hand made ring made of gold and palladium (so the enamel can stick to it properly), then firing it in the oven for up to 10 rounds.

UNE OEUVRE D’ART AU POIGNET

Delicate in nature, enamel can crack at any moment during the numerous firing rounds if they aren’t carefully monitored, at which point the craftsman has to start over.

Once the enamel has properly settled, the artisans paint a fresco over it in a “street art” style over the curved surface, only 10 artisans in the world have the skills necessary to execute the painstakingly minute work, using techniques rarely seen in this industry.

Each piece will have an original fresco painted on the enamel, effectively making each watch a pièce unique.

ASSET JIM PLA

DAYS OF THUNDER

Our friend and ambassador French racing driver Jim Pla was involved in the creation of his piece unique, rocking his bespoke model as he zooms across the finish line.

A piece unique on the race track.

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