TWO NEW MODELS AND A UNIQUE PROTOTYPE UNVEILED AT BASELWORLD
PRESS RELEASE : TWO NEW MODELS AND A UNIQUE PROTOTYPE UNVEILED AT BASELWORLD
MW&Co’s exploration of its ASSET model continues. For its latest outing at Baselworld, the collection has been almost completely revisited, whilst preserving its motoring / racing ethos, exemplified by its legendary piston lugs. MW&Co will be unveiling a very unexpected prototype, too !
“We received a very warm welcome at Baselworld last year, and the distinctive nature of our ASSET collection aroused keen interest. The 2019 edition will be addressing this interest – and much more besides,”
THE RACING SPIRIT
The new ASSET 2.2 and 2.3 also feature a sportier and markedly more assertive design. The crown and pushers have been polished to provide even brighter highlights, as have the bezel edges. To give the dial a more imposing feel, the logo and counters are now relief mounted, creating greater volume and presence on the wrist. The rear side of the piece, beloved of collectors keen to view the ASSET’s powerhouse, has also been reworked in the minutest detail, including an edgier-looking oscillating weight, finished in grey NAC or galvanic black.
ONE PIECE, TWO COLOURS
Alongside it, another new colour for MW&Co is also making its début: orange. This lively, heavy-duty, sporty colour is used to subtle effect on the ASSET 2.2 for the tachymeter scale and chronograph graduations, and in a brighter, more powerful role on the ASSET 2.3 for the flange, jacks, chronograph graduations, and strap overstitching. Two variations of the same piece are thus available to take to the road in sports or racing mode, depending the wearer’s individual preference.
The ASSET 2.2 and 2.3 will be produced in limited editions of just 20 and 50 pieces respectively.
An outstanding prototype
Alongside these two limited editions, MW&Co has chosen Baselworld to announce the prototype of a piece that could go on to become a capsule collection, in a very limited edition of 5 watches per year. “We’ve designed this prototype to show our collectors the extent to which the ASSET can be customised. Our unique piece for Joey Starr has already sparked their curiosity, and the ASSET-Y.E goes even further,” explains Alain Carrère.
“It represents a combination of historic and contemporary craftsmanship, blending technical prowess and artisanal knowhow.”